For decades, phone book listings were the heart of effective local advertising. Well, that heart has been broken.
I’ve talked to many small business owners recently who found phone book ads effective in the past. Their consensus? Phone book ads don’t work anymore. People don’t use phone books anymore to find service providers. They Google it. This is why all of the phone book directories are pushing their online services — as they scramble for their own survival.
“I don’t own a phone book, and I haven’t since I first moved out. I get them – each year I’ll find one at the end of my driveway – but, I never keep them,” said Karl Ribas, a search engine marketing consultant. “I rely 100 percent on search technology to provide me with those sorts of answers… specifically Google Maps. Google Maps is the best local search tool ever, and I’d much rather use it and my computer to find the information I need then flip the pages of the YellowBook.”
Question: How effective is social networking for B2B (industrial) marketing?
Almost 15 percent of internet users are still using Internet Explorer 6, according to a recent statistics from 
For the second time in 15 years, I made the drive from Wisconsin to South Dakota. On the long, straight and open road of this 14-hour trip, one of the noticeable features of the landscape is the Wall Drug signs.