Comments on: Made to Stick: ‘The Sinatra Test’ and other effective ways to communicate your ideas http://www.socialmeteor.com/2009/07/22/made-to-stick-the-sinatra-test-and-other-effective-ways-to-communicate-your-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=made-to-stick-the-sinatra-test-and-other-effective-ways-to-communicate-your-ideas Break Through & Make an Impact with Social Media Thu, 02 Sep 2010 00:59:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Steve Gaines http://www.socialmeteor.com/2009/07/22/made-to-stick-the-sinatra-test-and-other-effective-ways-to-communicate-your-ideas/comment-page-1/#comment-591 Steve Gaines Tue, 28 Jul 2009 17:14:32 +0000 http://www.socialmeteor.com/?p=3054#comment-591 Made to Stick is truly tops in terms of business books with stuff people can easily use and understand. One of the "stickiest" lessons for me from the book was the study of the Tappers and Listeners showing the Curse of Knowledge. For the last couple of years I've been using that as a part of marketing seminars I do for groups of small biz owners. I do it interactively by playing the tapper and letting them listen to try to guess a seemingly obvious song - which they seldom do. It's a powerful way to demonstrate how false their own assumptions can be about their market b/c of their own curse of inside knowledge. I have to say that it has become one of the most memorable and most often referenced parts of my seminars! I even did a blog post on it a couple of months ago: http://www.marketingexposed.net/2009/05/18/cursed-by-your-own-knowledge/ Anyway, nice post on an outstanding book. Made to Stick is truly tops in terms of business books with stuff people can easily use and understand. One of the “stickiest” lessons for me from the book was the study of the Tappers and Listeners showing the Curse of Knowledge. For the last couple of years I’ve been using that as a part of marketing seminars I do for groups of small biz owners. I do it interactively by playing the tapper and letting them listen to try to guess a seemingly obvious song – which they seldom do. It’s a powerful way to demonstrate how false their own assumptions can be about their market b/c of their own curse of inside knowledge. I have to say that it has become one of the most memorable and most often referenced parts of my seminars!

I even did a blog post on it a couple of months ago:
http://www.marketingexposed.net/2009/05/18/cursed-by-your-own-knowledge/

Anyway, nice post on an outstanding book.

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