Influence and Money: The Whuffie Factor and social media

Social capitalism — the capital you gain through your ability to influence other people — isn’t a new phenomenon.  It’s just new to the masses as the result of social media networks such as Facebook and Twitter. The Whuffie Factor, by Tara Hunt, is an everyday guide to social capital. The term whuffie, borrowed by[…]

Do-it-Yourself Digital Signage: From PowerPoint to DVD & digital photo frames

If there were really a ‘sign of the times’ it would probably be blinking and flashing. In-store digital signage is the fastest growing — and most costly — segment of the sign industry. However, given the low cost of digital photo frames, TV/DVD combos and LCD displays, can it be done well on the cheap?[…]

Made to Stick: ‘The Sinatra Test’ and other effective ways to communicate your ideas

What do foot soldiers, Mother Theresa and Frank Sinatra, have in common? They’ve got lessons to share about communication, according to the authors of Made to Stick: Why Some Ideas Survive and Others Die. In the field of marketing, there’s a lot of talk about ‘stickiness’ without a great deal of supporting context. This is[…]

Facebook and Twitter: Social media vanity URLs are for search engines, not marketing

Vanity URLs provided by social media sites such as Facebook, Twitter, MySpace, Delicious, Digg and others are great for search engines, but they’re not as good for branding as the systematic use of subdomains. Subdomains are an extension of your domain name designated for a specific purpose. For example, your website is typically located on[…]

Sweat and dollars: Strong social media programs grow in tight spaces

Although many marketers have been asked to slash their budgets due to the economy, Social media programs are still growing for companies. Forrester’s first quarter 2009 CMO Recession Online Survey said social media spending will continue to grow for nearly half (47 percent) of the companies surveyed despite budget cuts. On the surface, this seems[…]