Ten Top Tweets: The best of the blessed

This week, our Ten Top Tweets explores the the gifts of life. The best of the blessed. Why Twitter users feel their life is blessed. Ten Top Tweets is a weekly compilation based on a Twitter Meme — trends, activities or sayings associated with Twitter. In this case, the Twitter Meme is #iamblessed. One of Read more about Ten Top Tweets: The best of the blessed[…]

Influence and Money: The Whuffie Factor and social media

Social capitalism — the capital you gain through your ability to influence other people — isn’t a new phenomenon.  It’s just new to the masses as the result of social media networks such as Facebook and Twitter. The Whuffie Factor, by Tara Hunt, is an everyday guide to social capital. The term whuffie, borrowed by Read more about Influence and Money: The Whuffie Factor and social media[…]

Do-it-Yourself Digital Signage: From PowerPoint to DVD & digital photo frames

If there were really a ‘sign of the times’ it would probably be blinking and flashing. In-store digital signage is the fastest growing — and most costly — segment of the sign industry. However, given the low cost of digital photo frames, TV/DVD combos and LCD displays, can it be done well on the cheap? Read more about Do-it-Yourself Digital Signage: From PowerPoint to DVD & digital photo frames[…]

Ten Top Tweets: Lame Claims to Fame

It’s easy to find celebrities like Ashton Kutcher, Oprah Winfrey and Jimmy Fallon on Twitter, but what about the much, much lesser known that surround us? This week, our Ten Top Tweets explores ‘lame claims to fame’ of Twitter members. Ten Top Tweets is a weekly compilation based on a Twitter Meme — trends, activities Read more about Ten Top Tweets: Lame Claims to Fame[…]

Made to Stick: ‘The Sinatra Test’ and other effective ways to communicate your ideas

What do foot soldiers, Mother Theresa and Frank Sinatra, have in common? They’ve got lessons to share about communication, according to the authors of Made to Stick: Why Some Ideas Survive and Others Die. In the field of marketing, there’s a lot of talk about ‘stickiness’ without a great deal of supporting context. This is Read more about Made to Stick: ‘The Sinatra Test’ and other effective ways to communicate your ideas[…]

Facebook and Twitter: Social media vanity URLs are for search engines, not marketing

Vanity URLs provided by social media sites such as Facebook, Twitter, MySpace, Delicious, Digg and others are great for search engines, but they’re not as good for branding as the systematic use of subdomains. Subdomains are an extension of your domain name designated for a specific purpose. For example, your website is typically located on Read more about Facebook and Twitter: Social media vanity URLs are for search engines, not marketing[…]

Sweat and dollars: Strong social media programs grow in tight spaces

Although many marketers have been asked to slash their budgets due to the economy, Social media programs are still growing for companies. Forrester’s first quarter 2009 CMO Recession Online Survey said social media spending will continue to grow for nearly half (47 percent) of the companies surveyed despite budget cuts. On the surface, this seems Read more about Sweat and dollars: Strong social media programs grow in tight spaces[…]