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Ten Top Tweets: The best of the blessed

blessed This week, our Ten Top Tweets explores the the gifts of life. The best of the blessed. Why Twitter users feel their life is blessed.

Ten Top Tweets is a weekly compilation based on a Twitter Meme — trends, activities or sayings associated with Twitter. In this case, the Twitter Meme is #iamblessed.

One of the most popular Twitter Memes is Follow Friday (#followfriday), which invites all users to  suggests other Twitter users to follow, each Friday. [Read more...]

Influence and Money: The Whuffie Factor and social media

whuffieSocial capitalism — the capital you gain through your ability to influence other people — isn’t a new phenomenon.  It’s just new to the masses as the result of social media networks such as Facebook and Twitter. The Whuffie Factor, by Tara Hunt, is an everyday guide to social capital.

The term whuffie, borrowed by Hunt for the book’s title was popularized by author Cory Doctorow in the book Down & Out in the Magic Kingdom: “Whuffie recaptured the true essence of money… By measuring the thing that money really represented—your personal capital with your friends and neighbors—you more accurately gauged your success.”

Whuffie is the embodiment of the adage ‘it’s not what you know, but who you know (and how much you can influence them)’. The Whuffie Factor explores five keys for maximizing social capital in online communities: listening instead of talking; being an active part of the community; being notable; embracing chaos and finding a higher purpose.

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Do-it-Yourself Digital Signage: From PowerPoint to DVD & digital photo frames

Times Square ParadeIf there were really a ‘sign of the times’ it would probably be blinking and flashing. In-store digital signage is the fastest growing — and most costly — segment of the sign industry.

However, given the low cost of digital photo frames, TV/DVD combos and LCD displays, can it be done well on the cheap? I think so.

Global shipments of retail digital signs are set to rise to 2.5 million units by 2013, generating a Compound Annual Growth Rate (CAGR) of 26.8 percent from 758,122 units in 2008, according to iSuppli Corp in Economic Downturn Impacts Growth of Signage and Professional Market.

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Ten Top Tweets: Lame Claims to Fame

lamefameIt’s easy to find celebrities like Ashton Kutcher, Oprah Winfrey and Jimmy Fallon on Twitter, but what about the much, much lesser known that surround us? This week, our Ten Top Tweets explores ‘lame claims to fame’ of Twitter members.

Ten Top Tweets is a weekly compilation based on a Twitter Meme — trends, activities or sayings associated with Twitter. In this case, the Twitter Meme is #lameclaimstofame.

One of the most popular Twitter Memes is Follow Friday (#followfriday), which invites all users to  suggests other Twitter users to follow, each Friday. [Read more...]

Made to Stick: ‘The Sinatra Test’ and other effective ways to communicate your ideas

MadeToStick What do foot soldiers, Mother Theresa and Frank Sinatra, have in common? They’ve got lessons to share about communication, according to the authors of Made to Stick: Why Some Ideas Survive and Others Die.

In the field of marketing, there’s a lot of talk about ‘stickiness’ without a great deal of supporting context. This is why Made to Stick, by Chip Heath and Dan Heath, comes so highly recommended.  The term ‘stickiness’ has lost much of its meaning in the world of marketing due to overuse, misuse and bad habit.

In their 300-page guide to good communication, the brothers Heath seek to restore the substance of ‘stickiness.’ And, while readers won’t remember the bulk of the books content (as predicted by its authors), many key concepts will endure.

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