Hugh MacLeod doesn’t attract READERS with his short book on creativity entitled Ignore Everybody: and 39 Other Keys to Creativity. He attracts USERS.
Reading Ignore Everybody is akin to having a few beers with an interesting, worldwise stranger. Time passes quickly. Streams of consciousness weave into philosophy. Secrets of the universe are scribbled on the back of napkins — or, in this case, business cards.
This week, our Ten Top Tweets explores haiku poems celebrating the lives, and marking the passing, of Michael Jackson, Farrah Fawcett and Ed MacMahon.
Ten Top Tweets is a weekly compilation based on a Twitter Meme — trends, activities or sayings associated with Twitter. In this case, the Twitter Meme is #haiku.
One of the most popular Twitter Memes is Follow Friday (#followfriday), which invites all users to suggests other Twitter users to follow, each Friday.
The quality of contacts and value of the relationships in your LinkedIn network change over time. Some become more valuable. Others wither away. This is why it’s important to prune your LinkedIn networks from time to time, to remove dead branches and create opportunities for new growth.
In social network terms, a dead branch is a once-valuable relationship that has lost its value. The relationship is stagnant, counterproductive or unproductive, and unlikely to grow. Some branches die slowly, over time, due to neglect. Others die quickly due to life events.
When I changed jobs six months ago, 25 percent of the branches in my LinkedIn network died of natural causes – irrelevance. The effects were immediate. Relationships based on my old job died quickly as previously-important vendors and customers lost their relevance to me. Likewise, I became less important than my pending replacement to contacts who wanted to retain strong relationships to my previous employer.
Subscribing to an electronic newsletter is like giving out your phone number on a blind date. It’s a gamble. Sometimes you get what you want. Sometimes you never hear from them again. And, sometimes they never stop bothering you.
They are the blind date from hell. You are deluged by a rapid array of one-sided email or telephone sales pitches highlighting how wonderful, fast, reliable, and inexpensive their products are. They talk, talk and talk hoping that their volume of words will convince you to buy. It doesn’t.
The average conversion rate (percentage of emails sent resulting in sales) for an email marketing message is only .3% (3 in 1,000). This makes it about one-third as effective as a direct mail campaign.
This week, our Ten Top Tweets explores favorite responses to the question: “What if famous people in history had Twitter?”
Ten Top Tweets is a weekly compilation based on a Twitter Meme — trends, activities or sayings associated with Twitter. In this case, the Twitter Meme is #iftheytweeted.
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