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The Web has always been social (lamentations of Internet curmudgeon)

So I work on a social media team and I love it. The other day, one of my co-workers said to me, “How long have you been on Facebook? Your ID is really low, you must be a real O.G.”

Suffice it to say, that was the first time anyone referred to me as an O.G. It feel kinda cool. Aside from the short-lived feeling of hipness, it got me thinking about just how long I’ve been hanging around the whole internet thing. It kind of made me feel a little bit like Grandpa Simpson on my way to Morganville with an onion in my belt, as was the style at the time.

Admittedly, I was not one of the original BBS users, nor was a heavy user of Gopher or Archie servers. I did hand-code my first web page for Mosaic 1.0 on a Digital Unix workstation between marathon Fortran sessions. That’s right, Fortran. You think Twitter’s 140 characters is restrictive? You only get 72 per line in Fortran, so choose your variable names wisely.

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What would Google do? Charge nothing. Make it up in volume. Literally.

wwgdcover1An outdated business joke has become an economic reality:

First Salesman: We lose money on every sale.
Second Salesman:
How do you do it without going out of business?
First Salesman:We make it up in volume.

In an economy fueled by social networks, data and technology, companies that want to thrive need to replace questions like ‘HOW MUCH can we make from each transaction?’ with questions like ‘HOW LITTLE can we charge and still get by?’

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Building online communities: Sizing up the task

I get SO TIRED of marketing agencies telling their customers to create an online community EACH TIME they launch a new marketing campaign.

It’s like deciding you have to build an ENTIRE CITY each time you open a new store location.

With this post, I thought I’d share the bloggers’ point of view on creating communities: Regardless of scale, effective online communities require purpose, passion, and persistence. [Read more...]

Hitchhiker’s Guide To The Galaxy: The successful crowdsourced encyclopedia BEFORE Wikipedia

h2g2As millions of Douglas Adams fans carried a towel to celebrate ‘Towel Day’ and the work of their favorite author, it’s worth noting that the Hitchhiker’s Guide to the Galaxy website (h2g2.com) is a wildly successful crowdsourced encyclopedia that predates Wikipedia.org by nearly two years.

H2G2 stands for ‘The Hitchhiker’s Guide to the Galaxy‘ – an unconventional guide to Life, The Universe, and Everything. This website is a longstanding user-generated encyclopedia project founded in April, 1999. h2g2′s inspiration comes from The Hitchhiker’s Guide to the Galaxy, the best-selling book by Douglas Adams, one of the original founders of the site. Back in 1971, Douglas lay drunk in a field in Innsbruck, Austria, thinking about the galaxy and how you might find your way around it. His solution, the ‘Guide’, was an ingenious device that offered advice about almost any place, object, entity or event you might care to name – all at the convenience of your fingertips. This vision is now approaching reality, both on the Internet and on mobile phones, in the form of h2g2.

A major difference between Wikipedia and h2g2 is that with Wikipedia there is no central control. Wikipedia does not have Editors and Sub-editors. H2G2 does.  Wikipedia contributors can edit and rewrite anything they see on the site for immediate viewing. On the H2G2 site, submissions are peer-reviewed and published by volunteer editors.

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Hacintosh 101: Technically speaking, a Dell Inspiron Mini can be a Mac Netbook.

hackintosh_mini9-thumb-480x360I’m a Mac lover, but when I needed an inexpensive netbook computer for web surfing, IM, email and coffee shop meandering, the Dell Mini notebook was an easy choice: It’s lightweight, inexpensive and easy to upgrade.

With a bit of effort,  it also runs Mac OSX effortlessly.

That is why I spent this weekend installing the Mac OS on my Dell Mini. It required a few hundred dollars and a few hours of time, but it was a worthwhile investment on both accounts. [Read more...]