What would Google do? Charge nothing. Make it up in volume. Literally.

In an economy fueled by social networks, data and technology, companies that want to thrive need to replace questions like ‘How much can we make from each transaction?’ with questions like ‘How little can we charge and still get by?’

Building online communities: Sizing up the task

I get SO TIRED of marketing agencies telling their customers to create an online community EACH TIME they launch a new marketing campaign. It’s like deciding you have to build an ENTIRE CITY each time you open a new store location. With this post, I thought I’d share the bloggers’ point of view on creating[…]

Hitchhiker’s Guide To The Galaxy: The successful crowdsourced encyclopedia BEFORE Wikipedia

As millions of Douglas Adams fans carried a towel to celebrate ‘Towel Day’ and the work of their favorite author, it’s worth noting that the Hitchhiker’s Guide to the Galaxy website (h2g2.com) is a wildly successful crowdsourced encyclopedia that predates Wikipedia.org by nearly two years. H2G2 stands for ‘The Hitchhiker’s Guide to the Galaxy‘ –[…]

Hacintosh 101: Technically speaking, a Dell Inspiron Mini can be a Mac Netbook.

I’m a Mac lover, but when I needed an inexpensive netbook computer for web surfing, IM, email and coffee shop meandering, the Dell Mini notebook was an easy choice: It’s lightweight, inexpensive and easy to upgrade. With a bit of effort,¬† it also runs Mac OSX effortlessly. That is why I spent this weekend installing[…]

Shared assets: Who owns your LinkedIn network?

One of the greatest assets an employee creates working for a company is their social network: the names, contact information, and goodwill of relationships that they build — often, on behalf of their employer. When employment ends, who owns the business relationships? For many businesses, the idea that employees can extract their network of business[…]

Digital marketplace: Welcome Gen Y to the workforce

LinkedIn might be the number one recruiting website for reaching Generation X and older, but I recently learned that¬† it works like number two (yes, my first blog ‘poo joke’) when it comes to reaching Generation Y. More on that, in a moment. According to a recent survey by Experience Inc., a top provider of[…]

Crowdsourcing: Product Improvement Aikido

“There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.” – Cluetrain Manifesto (Thesis 12 ) This may come as a shock to many, but your super-secret idea is not super-secret. In fact, a Google search reveals that[…]