Companies spend a lot of effort reaching their target market on social networks. To achieve better results, they need to target friends and family members too.
Shiv Singh, VP of Social Media for Razorfish, said that the goal of social influence marketing is to reach everyone who influences your target market. Their friends. Their family. Their trusted advisors.
“You are not just targeting a customer, you are targeting their circle of influence too,” Singh told participants of the 2009 Razorfish Client Summit. “Social influencers are key and they’re active everywhere — not just in social media.”
The best way to improve the effectiveness of your company’s web site is to let your site’s users lend you a hand (quite literally) through the process of paper prototyping.
Seth Godin’s recipe for thought provocation is well served in 
IT IS GREAT that so many companies test new website designs using focus groups.
Ninety-eight percent of Internet shoppers leave ecommerce sites without buying, which is why Internet-savvy marketers are starting to use re-targeting technology to pursue customers who have left their website, and to recapture lost sales.