Companies spend a lot of effort reaching their target market on social networks. To achieve better results, they need to target friends and family members too.
The best way to improve the effectiveness of your company’s web site is to let your site’s users lend you a hand (quite literally) through the process of paper prototyping.
Seth Godin’s recipe for thought provokation is well served in Tribes: We Need You To Lead Us, his 2008 diatribe on management and leadership
IT IS GREAT that so many companies test new website designs using focus groups. IT WOULD BE EVEN BETTER if more companies did it well.
Ninety-eight percent of Internet shoppers leave ecommerce sites without buying, which is why Internet-savvy marketers are starting to use re-targeting technology to pursue customers who have left their website, and to recapture lost sales. Retargeting works by placing a “tracking pixel” from an ad network on specific product pages of your website. When site visitors[…]
The value of any communication system is a function not only of the number of people using that network, but also the quality of the communication in that system.
The enjoyment that Facebook provides to its members has more to do with its state of flow than the quality of its content, according to the principles of a popular American psychologist.
Most effective search engine optimization (SEO) tactics have one thing in common: keywords. By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site’s natural search engine ranking.