Comments on: The write stuff: Driving SEO and social media with articles http://www.socialmeteor.com/2009/03/19/the-write-stuff-driving-seo-and-social-media-with-articles/?utm_source=rss&utm_medium=rss&utm_campaign=the-write-stuff-driving-seo-and-social-media-with-articles Make an Impact with Social Media Sat, 28 Jan 2012 21:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Anderson http://www.socialmeteor.com/2009/03/19/the-write-stuff-driving-seo-and-social-media-with-articles/#comment-104 Mark Anderson Fri, 20 Mar 2009 14:44:47 +0000 http://socialmeteor.com/?p=803#comment-104 "Don't Make Me Think" has great suggestions on writing for the Web. Steve Krug suggests to cut your copy in half, then cut it in half again. Pretty ruthless. Ultimately, it gets back to the Elements of Style, "Omit Needless Words." Another great article on content scanners can be found at http://www.useit.com/alertbox/reading_pattern.html (Jakob Nielsen's article). I used to despise Nielsen, but I find myself quoting him all the time now. “Don’t Make Me Think” has great suggestions on writing for the Web. Steve Krug suggests to cut your copy in half, then cut it in half again. Pretty ruthless.

Ultimately, it gets back to the Elements of Style, “Omit Needless Words.”

Another great article on content scanners can be found at http://www.useit.com/alertbox/reading_pattern.html (Jakob Nielsen’s article). I used to despise Nielsen, but I find myself quoting him all the time now.

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