Is your brand trusted on the social web?

Although the Internet is an integral place of business, the online reality is that many Internet users still distrust even the most credible brands on the social web. A 2008 study by Josh Bernoff of Forrester research showed that consumers don’t trust corporate blogs or company profiles on social network sites.¬†¬†Trust of company blogs was[…]

Scrum for Social Media

A pig and a chicken are walking down a road. The chicken looks at the pig and says, “Hey, why don’t we open a restaurant?” The pig looks back at the chicken and says, “Good idea, what do you want to call it?” The chicken thinks about it and says, “Why don’t we call it ‘Ham and Eggs’?” “I don’t think so,” says the pig, “I’d be committed but you’d only be involved.”