Question: I’m a member of a lot of different social media sites, such as Facebook, Twitter, Linked In etc; The addresses which ones do you think I should include in my business cards? it is difficult for me to decide which links I should be including in my business cards. Can you please provide some opinions on this subject?
Response: Even outside of Las Vegas, it’s important to play the right card, at the right time. Here are some guidelines to consider.
The White House used Google’s Moderator and AppEngine this week to gather topics for Thursday’s town hall meeting. The tactic was introduced as an experiment by Obama earlier in the week.
The experiment was a success, but it wasn’t free of mess.
The president’s Open For Questions town meeting on Thursday, March 26, used Google technology to collect 104,009 questions from 92,937 people, who ranked questions with more than than 3.6 million votes.
Like many other Americans, I’ve been getting most of my news these days via Twitter. And, I’m loving it.
With 20-50 local headlines delivered to my mobile phone each day, I’m aware of what’s going on in Madison, Wisconsin, without tuning in, logging on, or reading more. There’s no greater test to the inverted pyramid than the 140 character limit enforced by Twitter!
As a follower of the Capital Times (@captimes) and NBC 15 (@nbc15_madison), I get my daily news fix. I’m not alone. @captimes has 735 followers. @nbc15_madison has 532 followers. The New York Times has more than 399,500 followers.
Although the Internet is an integral place of business, the online reality is that many Internet users still distrust even the most credible brands on the social web.
A 2008 study by Josh Bernoff of Forrester research showed that consumers don’t trust corporate blogs or company profiles on social network sites. Trust of company blogs was 16 percent.
Online classifieds (20%), direct mail (25%), Wikipedia (33%) and yellow pages (48%) rated higher! [Read more...]
The ‘shelf life’ of many social media projects may be short lived. According to Google, 20% of the top Internet searches for a given month disappear from the list within 90 days.
Translation: Content this is relevant TODAY will be less relevant TOMORROW and could be irrelevant in the NEAR FUTURE. The longer it takes to implement a social media tactic, the less effective it will be.
Effectively managing social marketing projects requires unparalleled agility. It requires an adaptive method of project management.
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