The Most Interesting Stuff Happening on TV ISN’T on TV

testMovieLaunchV2._V372396339_Summer’s coming. That means if you’re looking for something new to watch on TV, your best bet is looking online.

Amazon Studios recently released pilots 14 comedies and kids’ series featuring top stars like John Goodman, Jeffrey Tambor, and Bebe Neuwirth. Over the past few weeks, I took the to evaluate their lineup of adult comedies.

Half of the adult comedies appear to be clear winners. Viewers of the Zombieland TV series may miss the cast of the original movie, but they’ll enjoy 29 minutes of commercial-free, zombie-inspired humor. In the first episode, characters Columbus, Tallahassee, Wichita, and Little Rock head west seeking to grow their numbers. With navigating tips from On-star, they struggle to build a family as each person they meet meets their own untimely demise.

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Social Pro Files: An Interview with Lee LeFever

lefever

We recently had the opportunity to interview Lee LeFever, the author of The Art of Explanation and founder of Common Craft. He is producer of the ‘In Plain English’ series of explainer videos. Lee is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!

‘SELF PACED TRAINING’, DELIVERED BY VIDEO, OFTEN GETS A BAD RAP? WHAT DO YOU ATTRIBUTE THIS TO? I think it comes down to a couple of major factors. Until very recently, it wasn’t easy to be creative in training videos. Most relied on talking heads, screencasts and/or live-action footage that comes off dry and boring. The equipment was expensive and hard to use. With these challenges, creativity wasn’t the priority as much as getting the video made.

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Uncommonly Good Video Tips: The Art of Explanation by Lee LeFever

artofexpOnline video is one of the most effective content marketing tools. The challenge is doing it well.

That is why books like The Art of Explanation, by Lee LeFever. are a welcome addition to my bookshelf.  LeFever is founder of Common Craft and producer of the ‘In Plain English’ series of explainer videos. His new book, The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand, is must-have tome for online content marketers.

Common Craft’s ‘In Plain English’ series became the benchmark for top-notch instructional videos in the early 2000’s. They have spawned countless look-alikes and adaptations (whiteboard videos, etc.).  In Art of Explanation, LeFever shares the secret to his company’s success with instructional videos in a familiar, approachable style.  As a result, the 200+ page book feels like the printed embodiment of their video format.

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You call yourself a writer? What gives you ‘the write’?

6a00d8341c858253ef00e54f853c978834-640wiA poet, a storyteller and an author walk into a bar.  The bartender takes a critical look at the trio. “We don’t serve your kind in here,” he says. The three wordsmiths share puzzling glances. Next, they turn away from the bartender and whisper among themselves. After several tense seconds,  the poet walk up to the bartender and gives him a determined stare.

“You HAVE to serve us,” the poet tells the bartender. “We have the write.”

I opened this post with a joke for two reasons.  Firstly, I’m trying to improve storytelling abilities — and every storyteller needs to be well versed in ‘walk into a bar..” jokes.  Secondly, the three writers in this story have earned the reward (aka their favorite cocktail) after the end of a hard day. The poet completed a poem. The storyteller, a story. The author a book.  They earned the right — by completing their writings.

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Mac vs PC? Meh. We’ve grown up.

pcmacDesigners and video editors used to ‘need’ Mac computers to get the job done. Now, they’re getting the job done equally well on both platforms.

Macs have been the preferred tool of visual designers and video editors for decades. They’ve also been an outcast of PC-centric corporate networks.  Over the years, an epic battle raged between network administrators and corporate creative groups over which machines were best for the company.

The choice is often left up to a company’s marketing leader, like myself, who needs to balance competing points of view.  As a lifelong Mac enthusiast, I’ve always erred on the side of Macs. In recent years, however, the benefits of Mac-centric design and video editing have diminished. Print-ready PDFs have become the standard format for file delivery. Adobe InDesign conquered QuarkXPress.  Adobe Premiere trumped Final Cut Pro.  PC processors, hardware and operating systems are capable of meeting — sometimes surpassing — the performance of their OsX-based equivalents.

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