Sustainable relationships are built over time — which no one has.
Everyone is short on time, trust, and attention. This makes it a challenge to build ANY meaningful customer, business or personal relationship — in the real world or online. In the book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust , authors Chris Brogan and Julien Smith share their recipe for building TRUST over TIME using TECHNOLOGY.
The result? Comfort food for pitch-weary marketers.
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The best location on the Internet for most local business owners is the small map that appears at the top of every local search results in Google.
It’s free. It appears ABOVE Google’s organic search results. And, it’s one of the most effective selling tools available to local business owners.
Consider these facts: 74 percent of internet users perform local searches (Kelsey Group); 73 percent of all online activity is related to local content (Google); 35 percent of all searches are local (DM News); and 61 percent of local searches result in purchases (TMP/comScore).
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Twitter has roughly 30 million users and ranks among the ‘Top 50′ websites in the world – which is why it can be an powerful tool for company executives to engage publicly with customers, prospects, employees and industry influencers.
Twitter is typically an easier platform for company executives to use than traditional blogs, because users exchange short, 140-character messages called ‘tweets’ instead of lengthy blog posts. This means that executives can be MORE ACTIVE with LESS EFFORT than blogging.
A typical Twitter user posts messages a few times a day – although how often they post, and the types of message they use will vary depending on their social media objectives: Read more…
With the recent release of Buzz, Google learned the same lesson that Facebook and Peter Parker: With great power, comes great responsibility.
Google Buzz, Google’s new microblogging alternative to Twitter and Facebook, leveraged the power of Google to provide a ‘turnkey social network’ for Gmail users leveraging their address book and connectivity to Flickr, Picasa, YouTube, Blogger and Twitter.
The problem? Google didn’t anticipate the potential privacy issues that arise when you automatically connect people to others based on their email and chat usage.
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Social media can drive a company’s revenue, awareness and success in the marketplace — but not from the sidelines. To achieve success, companies need to stop lurking, stop selling and spend more time engaging customers.
Six Pixels of Separation, by Mitch Joel, challenges business owners to be ACTIVE and AUTHENTIC in online communication. The book, which reads more like a blog than a hardcover, offers good insights in short, digestible bursts.
Joel, named Canada’s “Most Influencial Male in Social Media”, shares tips to convert online marketers into effective online communicators.
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Categories: Books, Facebook, LinkedIn, Mobile, Privacy, Twitter, Web, advertising, crowdsourcing, google, sales, word of mouth, youtube
For more than a decade, content publishers have used Google AdSense to monetize their websites AND advertisers leverage AdSense to promote their business.
The time has come for something better: a social advertising network from Facebook. Let’s call it “SocialSense.”
With Facebook Connect, Facebook has the capability to create the most effective online advertising network in the world. By leveraging Connect, Facebook has the capability to target ads more effectively than Google — by a long shot.
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Wisconsin may be the 20th state to ban texting while driving.
Using mobile devices while driving leads to slowed reaction time, unplanned lane changes and more collisions. Ironically, integrating more technology and applications into vehicles should make driving safer.
According to a recent Pew Research Center survey, one-fourth of adolescents age 16 or 17 have texted while driving and nearly half of teenagers of all ages have been in a car while the driver was texting. Nearly 6,000 people were killed and a half-million were injured in vehicle crashes in 2008 connected to driver distraction, including texting, according to the U.S. Department of Transportation.
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Microsoft gambles on Windows 7 and Project Natal at CES in Las Vegas
When I think about Microsoft leadership in the areas of cloud computing and natural user interface, it seems rather, (well…) unnatural.
Nevertheless, Microsoft CEO Steve Ballmer opened the Consumer Electronics Show (CES) is Las Vegas this week highlighting the company’s excitement about upcoming slate PCs, cloud computing and natural user interface. I enjoyed the show, but I have my doubts.
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Sustainable relationships are built over time — which no one has.
