Social media can drive a company’s revenue, awareness and success in the marketplace — but not from the sidelines. To achieve success, companies need to stop lurking, stop selling and spend more time engaging customers.
Six Pixels of Separation, by Mitch Joel, challenges business owners to be ACTIVE and AUTHENTIC in online communication. The book, which reads more like a blog than a hardcover, offers good insights in short, digestible bursts.
Joel, named Canada’s “Most Influencial Male in Social Media”, shares tips to convert online marketers into effective online communicators.
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Categories: Books, Facebook, LinkedIn, Mobile, Privacy, Twitter, Web, advertising, crowdsourcing, google, sales, word of mouth, youtube
For more than a decade, content publishers have used Google AdSense to monetize their websites AND advertisers leverage AdSense to promote their business.
The time has come for something better: a social advertising network from Facebook. Let’s call it “SocialSense.”
With Facebook Connect, Facebook has the capability to create the most effective online advertising network in the world. By leveraging Connect, Facebook has the capability to target ads more effectively than Google — by a long shot.
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Wisconsin may be the 20th state to ban texting while driving.
Using mobile devices while driving leads to slowed reaction time, unplanned lane changes and more collisions. Ironically, integrating more technology and applications into vehicles should make driving safer.
According to a recent Pew Research Center survey, one-fourth of adolescents age 16 or 17 have texted while driving and nearly half of teenagers of all ages have been in a car while the driver was texting. Nearly 6,000 people were killed and a half-million were injured in vehicle crashes in 2008 connected to driver distraction, including texting, according to the U.S. Department of Transportation.
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Microsoft gambles on Windows 7 and Project Natal at CES in Las Vegas
When I think about Microsoft leadership in the areas of cloud computing and natural user interface, it seems rather, (well…) unnatural.
Nevertheless, Microsoft CEO Steve Ballmer opened the Consumer Electronics Show (CES) is Las Vegas this week highlighting the company’s excitement about upcoming slate PCs, cloud computing and natural user interface. I enjoyed the show, but I have my doubts.
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What’s a social media relationship on Facebook worth? In my case, it’s about $90 according to the author of Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.
To illustrate principles in his book, Adam Penenberg, author of Viral Loop provides this tool on Facebook for measuring ‘viral loop value’ in the community. It uses an algorithm that takes into account Facebook’s estimated valuation with your level of activity, the number and activity level of your friends, and your “influence.”
Penenberg’s viral loop leaderboard shows the value of social media celebrities like Ashton Kutcher ($630,000+), Selina Gomez ($593,000+) and Barrack Obama ($1.3 million+) and lesser-known social media power users such as serial entrepreneur Jason Calacanis (> $1000).
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At year end, we like to look back and see WHAT the most popular trends and topics of the year were. An equally interesting topic for markers is HOW popularity and trends can be measured using the viral coefficient.
Google Zeitgeist 2009 can tell you that the most discussed and TV shows in 2009 were Glee, Bones and and Fringe. It can tell you the most popular Twitter accounts belong to Miley Cyrus, Lance Armstrong, and Taylor Swift. It can tell you that the most sought after concert tickets were for Taylor Swift, the Jonas Brothers, and U2.
What’s popular? What’s increasing or decreasing in popularity? How sustainable is popularity when we experience it?For these answers, we turn to the viral coefficient, which measures the momentum behind ’word of mouth’, referral and acquisition activity.
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Add many friends this holiday season and celebrate the things you like with Facebook ornament designs from Social Meteor.
Use our 2009 holiday template to spruce up your Christmas tree with Facebook-inspired “add a friend” and “like” ornaments. We prepared these ornaments for friends by mounting these designs on foam core and inserting a 22.9 m steel hanging wire.
Have a happy holiday season. Download the template to create and share your own ornaments.
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When most executives see a pile of wood shavings on the break room floor, they see a job for the janitor, but marketer George Wright from Blendtec saw a social media opportunity.
With an inspiration for EXTREME BLENDING and $50 for blending supplies (that included marbles, a rake, and fast food items) Will It Blend? was born because Blendtec president (and engineer) Tom Dixon had a habit of testing the durability of their 240-mph commercial blender using a 2×2 lumber — and George happened across the shavings.
During a recent trip to Word of Mouth Supergenius in Chicago, I had the opportunity to see behind the scenes of Will it Blend? — the internet video series that has powered the Blendtec’s Internet stardom. I also had the irresistible opportunity to see the live blending of garden equipment, toys and beverage cans.
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Social media can drive a company’s revenue, awareness and success in the marketplace — but not from the sidelines. To achieve success, companies need to stop lurking, stop selling and spend more time engaging customers.
