It’s easy to create a private Facebook Group and invite individuals to participate in the group — even if they’re not your friend on Facebook. Learn the basics in this two-minute video.
This video features Heather Maves (@heatherm17), blogger & social media content writer for Sentry Insurance — and a mighty fine archer.
When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media.
Despite it’s modest size (about 100 pages), Real Truth is filled with actionable insights that are easily understood by traditional marketing executives and business leaders, without time-wasting jabber or hollow social media evangelism. Real Truth answers the most common question that business leaders have about social media: Why bother?It’s not about social media. It’s about customer service.
“If you deliver old-school customer service to your customers — if you care, listen, and have humility, and if you put people first — you will reap rich rewards from social media. You will build a volunteer army of passion-driven, newly-empowered marketers,” Harr said. “The brands that are winning in social media do it old-school.”
We recently had the opportunity to interview Sam Espinosa, Director of Marketing for stickK. Sam is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!
Stickk.com is a tool to help people meet their life goals. Can you explain how stickk.com can help someone meet their goal?
Espinosa: stickK.com helps you reach your goal by utilizing the fundamental tenants of behavioral economics. Put simply, money and reputation are powerful motivators, and we use both to positively influence your behavior. By combining incentives and third party accountability to your goal, stickK nearly triples your chances for success.
For the first time in decades, in 2012, I’m starting the year with a complete understanding of my income, expenses, savings. I’ve also created financial plans for the year and identified steps to get there.
These are things that don’t come naturally to me. It’s been more than 30 years since I’ve balanced a checkbook, created a formal household budget, or given adequate attention to my family’s personal finances.
However, I’ve been able to restore financial responsibility almost overnight with help from Mint.com — a free web-based from Intuit that allows you to connect all of your banking, credit card and loan accounts in one place.
I’m Resolute on New Year’s Eve, 2011. So much, in fact, that I offered to purchase a new house today — nearly 100 miles away.
The offer to purchase a home on the Wisconsin River, near Stevens Point, WI, is part of a change that I triggered 60 days ago, when I accepted a great new job at Sentry Insurance. The new job is only 90 miles away– but its a whole new life for EVERYONE in my family: New home, new schools, new community, new friends, new opportunities — and a new cloud of uncertainty as we consider the good friends and the good life we’ll be leaving in De Forest, WI.
I’m the Christopher Columbus (“new world explorer”) of our small band. While my family finishes the 2011-2012 school year at home, I’m exploring the new community and laying the foundation for our move. I’m currently leading two lives, in two places.
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